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Grylls has channeled his daring spirit into feats such as the highest-ever dinner party at a table suspended below a hot air balloon at 24,500 feet, and the first unassisted crossing of the frozen North Atlantic Ocean in an open rigid inflatable boat. It doesn’t hurt that, with Will, we have one of the funniest men on the planet… who is also game to be lost in the wild.”Īn ex-Special Forces soldier, Bear Grylls was trained as a survival expert in the British army, has a black belt in karate and is an experienced high-altitude mountaineer. “We’re able to connect ‘Land of the Lost’ to Bear’s fans–people who love adventure and mysterious worlds. WILD is our most innovative project to date,” said Annah Zafrani, Vice President of Media Promotions, Universal Pictures. “Our ongoing partnership with Discovery has been greatly successful for our companies, and the pairing of Bear and Will for MAN VS. “Bear and Will share a snow shelter and eat reindeer eyeballs together. “Pairing one of the toughest men alive with one of the funniest will be an absolute riot,” said John Ford, President and General Manager of Discovery Channel. This one is fun and should garner great interest for our show and for the movie,” commented Joe Abruzzese, President, Advertising Sales, Discovery Communications. The most successful partnerships given our non-fiction programming include customized opportunities that get our client’s close to our content as organically as possible. “We enjoy every aspect of working with our clients on content integrations. WILD was a thrill of a lifetime, even though I did get urine-drunk which is sad,” said Ferrell. “To be able to participate in an episode of MAN VS. “He trusted me when it mattered and we survived… And he has definitely had an adventure! He should be very proud of how he performed.” “Will did an amazing job in sub-zero very unforgiving conditions,” said Grylls. WILD episodes, Grylls shows Ferrell what it takes to find food in the icy coniferous forests, as they climb trees, improvise snow shoes from saplings, drink their own urine and even bite into reindeer eyeballs! Together, they tandem-abseil off a helicopter, rappel down hundred foot frozen waterfalls and build a shelter to stay warm overnight in sub-zero temperatures.
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Without losing his infectious sense of humor, Ferrell proves his mettle through a series of physically challenging skills. Armed with only the most basic survival equipment, Grylls briefs his partner on the extreme conditions they’ll have to confront over the next 48-hours…and what worst-case scenarios lie in store. In this first joint extreme adventure special, Grylls takes Ferrell through the paces of real life survival in the ice-bound mountain and glacier ranges in the far north of Sweden. These include a integration of Universal’s “Frost/Nixon” with an episode of Discovery’s CASH CAB a tie-in of Universal’s “Fast & Furious,” which recently opened to $71MM–the highest box office weekend of 2009–with Discovery’s DESTROYED IN SECONDS and last summer with Universal and Marvel Studios’ “The Incredible Hulk” with Discovery’s DEADLIEST CATCH, Universal’s “Wanted” with Discovery’s FUTUREWEAPONS and Universal’s “The Mummy: Tomb of the Dragon Emperor” with Discovery’s MAN VS. Previously, the two companies have worked together on tie-ins with recent Universal releases. WILD is the most fully integrated to date in an ongoing strategic partnership between Discovery Channel and Universal Pictures to create special shows that tie into opening movies.
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The early June episode is tied to Universal Pictures’ upcoming comedy adventure “Land of the Lost,” which stars Ferrell and hits movie theaters on June 5, 2009. WILD, Bear Grylls invited Actor/Comedian Will Ferrell to join him for an extreme adventure in the Swedish hinterland, it was announced today.
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Marking the latest adventure in Discovery Channel’s long-running series MAN VS. WILD Tied to Universal Pictures’ ‘Land of the Lost’Įpisode Marks Most Fully Integrated Partnership to Date Between Discovery Channel and Universal Pictures and Proves that Extreme Adventure is Harder on the Stomach Than Comedy Maybe he chows down on some Swedish road kill? This will probably be one of the funniest episodes of Man Vs Wild that’s for sure!īear Grylls and Will Ferrell Join Forces to Battle the Swedish Wilds in a Special Episode of Discovery Channel’s MAN VS. I wonder if Ferrell really does drink his own urine like Bear likes to do so very often. What an unlikely duo, and I’m curious to see how Ferrell will handle the rough terrain of the Swedish wild. This will be a Man Vs Wild episode not to be missed! Will Ferrell and Bear Grylls will be exploring Sweden in an upcoming episode of the popular Discovery Channel show.